Citation Cleanup and Correction

Accurate and consistent business listings across the web are vital for your local SEO success. If your business information (such as name, address, and phone number) is inconsistent across various directories and platforms, it can confuse both search engines and potential customers. This is where Citation Cleanup and Correction comes in.

At Rachael’s SEO Derby, we specialise in cleaning up and correcting your business citations to ensure that all of your online listings are accurate, up-to-date, and consistent. We understand that even small errors in your citations can have a big impact on your local search rankings and your overall online reputation. That’s why we offer a comprehensive citation cleanup service to help you fix these issues and optimise your online presence.

Citations are mentions of your business name, address, and phone number (NAP) across the internet. These citations help search engines, like Google, verify your business’s legitimacy and improve your visibility in local search results. However, when your business information is inconsistent across different websites, search engines can become confused, and your rankings may suffer.

Inconsistent citations can also negatively affect your customers’ experience. If a potential customer encounters different phone numbers or addresses on various platforms, they may question the accuracy of your information or even decide to choose a competitor instead. By correcting and standardising your citations, you improve your online trustworthiness and help ensure customers can easily find you.

At Rachael’s SEO Derby, we follow a meticulous process to ensure your citations are consistent and accurate across all relevant platforms. Here’s how we can help:

1. Audit Your Current Citations

The first step in the citation cleanup process is conducting a comprehensive audit of your current citations across various directories and websites. We use advanced tools and manual research to identify where your business information is listed and check for any discrepancies. This includes popular directories like Google My Business, Yelp, Yellow Pages, and many others.

2. Identify Inaccuracies and Errors

Once we’ve identified your citations, we thoroughly review each one to find inconsistencies, outdated information, or duplicate listings. Common issues we look for include incorrect phone numbers, misspelled business names, or incorrect addresses. We also identify any unclaimed or unnecessary listings that could harm your online presence.

3. Correct Inaccuracies

After pinpointing the errors, we correct them across all the relevant platforms. This involves updating your business details, such as your name, address, phone number, website URL, and business category. If any duplicate or incorrect listings exist, we will work to delete or merge them, ensuring only the correct citations remain.

4. Enhance Your Citations

In addition to correcting inaccuracies, we also optimise your citations for better visibility. This includes adding relevant business details such as business hours, services offered, photos, and customer reviews where applicable. These enhancements help make your citations more complete and can improve your search engine rankings.

5. Ongoing Monitoring and Maintenance

Citation cleanup doesn’t end once the errors are corrected. We offer ongoing citation monitoring to ensure that your business information remains accurate as new directories and platforms emerge. We can also help with regular audits to ensure your business stays consistent across the web, even as new changes occur.

• Improved Local SEO: Correct and consistent citations help search engines like Google trust your business information, leading to higher rankings in local search results.
• Better User Experience: Ensuring customers find accurate information across the web enhances their experience and increases the likelihood of them contacting or visiting your business.
• Stronger Online Reputation: Having correct citations and listings boosts your credibility and trustworthiness with both search engines and customers.
• Increased Website Traffic: With more accurate and consistent information online, customers are more likely to find your website, leading to increased traffic and potential sales.

At Rachael’s SEO Derby, we’re committed to ensuring that your business maintains a strong, consistent, and accurate online presence. Our Citation Cleanup and Correction service is designed to help your business improve local SEO performance, enhance online reputation, and increase visibility in local search results.

If your business is suffering from citation errors or inconsistencies, contact us today to get started. Let us help you clean up your online presence and get your business found by the right customers at the right time.